With the primary, narrow focus of our "economic" activity being to maximise profit, the outcome is enevitably the harmful exploitation of human life, unsustainable depletion of natural resources and the destruction of life support systems globally.

Market Efficiency vs True Efficiency

Market Efficiency (waste maximization)

Goods are made that are intentionally inferior in quality and functionality, so as to have a stratified product range (from cheapest and least functional to most expensive and most functional) thereby maximising the number of units sold and profit.
Eg, models of computers, cars, tools and appliances that aren’t very different within a range, except for the inferior quality and performance of the cheaper products versus the more expensive ones.

True Efficiency (waste minimization)

Goods are designed to have as much functionality and useful purpose as possible, minimising repeat production

Goods are made to break or malfunction within a short timeframe, to ensure repeat purchasing thereby maximising profit.

Goods are designed to be of the highest quality and durability, maximising lifespan, minimising repeat production.

Products are made which are not safe to use, because little time was invested into harm potentials in order to save money, thereby maximising profit

The design of goods is researched and tested thoroughly, to ensure maximum safety, increasing the longevity of that good, minimising repeat production

Products are made to be proprietary and incompadible so as to only function in conjunction with goods provided by that company, forcing further purchasing, maximising profit.

Goods are standardised so as to be compatible with each other, minimising repeat production

Production of goods is outsourced to other parts of the world where human labour is exploited for far less than it could be locally, due to non-existent workers protections and environmental protection laws. Maximising profit

Production of goods it done as locally as possible to the end user and is as automated as possible so as to ensure maximum speed, safety and efficiency of production as well as minimising human time expenditure and minimising transportation.

Goods are made which are not repairable or updatable, shortening their lifespan considerably, ensuring repeat production, maximising profit

Goods are designed to be easily updated and repaired ensuring they last as long as possible, minimising repeat production.

Products are made which are knowingly out of date with the latest capabilities of technology , so they become obsolete faster, ensuring repeat purchasing will be needed sooner, maximising profit.

Goods are designed with latest technical and scientific knowledge, to last as long as possible, minimising repeat production.

Artificial demand of goods and services created by advertising leading increased production and consumption of goods and services even though these may not be needed by people or actually cause harm, maximising profit.

Demand of goods is only what people want, without the extraneous influence of advertising

A different world

Money has been used as a tool for enabling trade for thousands of years. It became necessary to have money as soon as property emerged roughly ten thousand years ago. Money represented the time and effort that people had put into their property and was a symbol therefore of value. Money enabled the exchange of property, labour and time; this process ultimately led to the capitalist economic system of today.

Today the foundational reason for money to exist has gone, labour and work is now performed largely by machines.

This paradigm shift is crucial as it means that the machine owners ultimately end up with the vast majority of money, this is why in the world today inequality is getting worse, machine owners are not just factory owners but also the shareholders of internet and technology companies such as Facebook, Amazon and Google.

With fewer and fewer people owning more and more of the automation in the world, inequality will continue to get worse and social destabilization will increase. With all automation in public ownership it will enable the fair and free distribution of goods that are produced; the private ownership model must disappear if we are to have any chance of bringing about a positive change locally and globally.

Our perilous trajectory

The sobering facts

As much as 50 percent of all species will face extinction by the end of the century. At the moment, 20 percent of all species are at risk of extinction. The plants and animals that provide us with food and medicine might not last much longer unless we take urgent action to preserve biodiversity where possible.

Expanding on the issue, the rapid loss of species we see today is between 1000 to 10,000 times higher than the natural extinction rate, according to experts. They calculate that between 0.01 and 0.1 percent of all species vanish every year, which allows for estimations depending on the total number of species.

If the total number of species is 2 million — the low estimate — the losses every year would fall between 200 and 2000 species. If the total number of species is 100 million — the upper estimate — then the losses every year would fall between 10,000 and 100,000 species.

The human cost

1 billion children worldwide are living in poverty. According to UNICEF, 8,000,000 children die every year due to poverty

Half of the worlds people survive on less the $2.50 per day

80% of people globally live on less than $10 per day

One billion people don't have clean drinking water

25% of all people have no access to electricity


Economic Myths

The free market

The "free-market" or "free-trade" is the idea which forms the basis of our current economic mode, it is now the reigning dogma preached and practised globally, causing horrendous harm to life on earth.

It purports that unregulated, competitive, selfish, profit motivated trade will lead to a kind of self-regulating economic equilibrium and a fair and prosperous society.

In practice, it is extremely destructive, wasteful and unfair.
There are endless examples both past and present where fraud, extreme wage gaps / poverty, slavery, animal abuse, environmental destruction, waste and corporate domination all have arisen in a “free-market”.

The political establishments of the world are largly captured by large companies and banks and therefore are completely unable to regulate them properly.
Larger companies unfettered by regulations usually tend to use their strategic advantage to push out and keep out smaller competing enterprises.
They do not not think twice about dumping toxic waste into waterways or buying up competing businesses if they see it in their self-interest to do so.

Wages are often kept below the poverty line to increase profit, amounting to modern day slavery.

There are countless negative consequences of selfishly motivated trade and they have been constant for hundreds of years, especially in places where market deregulation is favoured over regulation.

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Scarcity is the main prerequisite of trade and capitalism, goods and services must be kept scarce in order to maintain profitability, if anything is too abundant like water or air it is not valuable enough to sell in markets.

The advertising industry is mostly driven by the aim of creating a fictional scarcity in peoples minds, they are actively conditioned by ads into beleiving they lack what they need and must make a purchase to fill the lack. This not only has been proven to harm our mental health it ensures billions of tonnes of precious recources are wasted in the process.

Companies will also go to great lengths to ensure access to goods and services is highly restricted so as to remain scarce and profitable to sell.
The companies that have sole means of providing of a good or service will often sabotage or buy up anyone who tries to supply the same service, they will also keep "trade secrets" so no other people can utilize useful knowledge

Superior designs of products are with-held in what's termed "planned obselence", so consumers have to keep buying newer models to recieve improvements, creating tremendous amounts of unnecessary waste.

Some companies will even go as far as destroying a comodity, eg diamonds and oil are burnt to ensure the price remains high.

In the first world nations, sabotage to maintain scarcity of a product might be a patent, in the third world it often means murder of peoples in competing businesses.

This insideous aspect of today's economy not only creates tremendous waste it also harms the mental and physical well-being of all people.

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Through disarmingly simple statistical analysis and through observation of the world as it is, it has been found that over time money will always trickle-up from poorest to richest.

The richest 70 people have the same amount of money as the combined wealth of half of the worlds population, some 4 billion people.

This is has been found to be an inherant characteristic of money itself, no matter how "fair" or even the distribution of money is to begin with; like gravity acting on mass, money will accumulate into ever-larger pockets over time, leaving nearly everyone with very little relative to those very few who have the vast majority of all money.
This property of money holds true even which you ignore the tendency for greed to overcome wealthy people or the strategic advantages that they have like access to better interest rates on loans and access to better financial advice. Of course when you factor those things in the inequality is even worse.

Without extreme goverment intervention or charity, In a monetary based economic system very few people end up controlling nearly all the money supply. Gross inequality is mathematically garenteed where extreme taxation or charity do not exist in a monetary based economy.

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Competition = innovation

Numerous studies have debunked the idea that humans are naturally competitive; it has been found that we have the option to be competitive or collaborative, peaceful or warlike - both of which arise given the circumstance or environment in which we find ourselves.

Archeological and Anthropological research has found that hunter-gatherer societies which are a proxy for roughly 99% of human history, are much more prone to collaboration and gift-giving, than competition and war.

Competition is indeed a learned trait, mostly dependent on the culture where a person lives, generally the more scarce resources are, the greater the need for a culture to switch from collaboration to competition.

Our profit / scarcity based culture is the ultimate breeding ground for competitive attitudes amongst its inhabitants.

Indeed a simple look at the most significant discoveries in science and technology shows they occurred without the extraneous pressure of competition.
The recent advent of open-source software and services is another testament to the fact that innovation is not dependant on competition.